Identify every moment to accelerate a deal
FrontRace records every call, meeting, email, and text automatically — no forms, no chasing reps — and turns the record into answers: which deals are slipping, who needs coaching, where the quarter really stands!
30 minutes · on your own pipeline, not a slide deck
NOBODY TYPED ANY OF THIS IN.
Salesforce
HubSpot
Zoom
Slack
Gmail
Outlook
Teams
Close- 20+ integrations
- 1 Captured Every call, meeting, email, and text — the moment it happens.
- 2 Filed Onto the right account, contact, and deal. No forms.
- 3 Scored Every deal read off what actually happened, not what was typed.
- 4 Flagged Gone quiet, stalled in legal, champion dark — with the reason.
- 5 Worked The next move drafted and waiting. You make the call.
The deal moved. So did the record.
Most forecasts are built from stale fields — whatever reps remembered to type on Friday. FrontRace doesn't run on what reps remember to type. It runs on what actually happened: every call, meeting, email, and text files itself the moment it happens.
Connect your calendar, phone system, and inbox once. Open any account, contact, or deal and the full history is just there — alongside AI signals and cited company research. No forms. No end-of-quarter chase. No stale data.
Captured automatically · filed instantly
The rep says Meridian Health is “90%.” The record says the champion hasn't replied in 9 days and the security review never came back.
FrontRace scores the deal off what happened — and drafts the re-engage.
Start the day where the risk is.
Reps open their own book, scored and lensed — gone quiet, overdue, closing this quarter — with an AI synopsis and a next best action under every deal.
Monday's call, already prepared. Leaders flip the same view to the whole pipeline, by stage or by owner — weighted value, time in stage, last touch — mapped before you pour the coffee. Skip the review scramble; walk in with the risks already named.
Save what's slipping. Work what's rising. The lenses sort the book by what it needs, so you know before the QBR — not after the quarter.
Are we losing on price, or on trust?
Which deals are alive only because nobody's asked a hard question?
What did the champion stop saying three weeks ago?
FrontRace answers from the record — not from rep recollection.
Answers, not report-building.
Captured activity becomes a standing briefing, agents that watch while you don't, and questions you just ask in plain language.
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Dashboards
A standing briefing — goals, KPIs, and what the agents found. Read it Monday morning instead of building it.
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Agents
Deals you'd have lost, saved. The Pipeline watcher caught Meridian going quiet, named the reason — security review unreturned — and drafted the re-engage before Monday. You make the call.
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Chat with your data
"Which of my deals went quiet?" Ask your own sales data and get an answer, not a report request.
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Signal Explorer
Coach from this morning's calls, not last quarter's numbers — the best moments sorted by score, with the evidence behind every one.
Plus a shared library of saved views — and notifications that bring all of it to you.
The quarter stops depending on anyone's memory.
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Day one
A new rep opens FrontRace and the full history of every account is already there. Nothing to hand off. Nobody to shadow. Productive before lunch.
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Every Monday
The pipeline has already been reviewed. Quiet deals are flagged with the reason, next move drafted. Last week's coaching moments are queued. Nobody built a deck.
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Before it becomes a problem
A champion's replies slow down. A security review sits for nine days. You hear about it this week, from the record — not next quarter, from the post-mortem.
Numbers you can defend.
Analytics are only as good as the records underneath. FrontRace flags duplicates with the reason they matched, and spots people who show up in real traffic but are missing from the CRM.
Work the list down, and every other page stays accurate. Take the forecast to the board without a caveat slide.
For the one who owns the number.
Ask any revenue question — coverage, velocity, win rate by segment, what changed since last week — and get the answer in seconds, with the evidence cited underneath. Walk into the board meeting with answers, not asks.
The questions buyers ask first.
How is this different from Gong or a conversation-intelligence tool?
Those tools see calls. FrontRace sees calls, meetings, email, and text — and the CRM they should have updated. Most deals don't slip on a call; they slip in the nine quiet days after one. Call review tells you what a rep said. The record tells you what happened to the deal.
Does it replace our CRM?
No. Salesforce, HubSpot, or whatever you run stays the system of record. FrontRace makes it true — activity files itself onto the right account, contact, and deal, duplicates get flagged with the reason they matched, and people who show up in real traffic but not in the CRM get surfaced.
What do reps have to do?
Nothing new. There is no form to fill in and no habit to adopt. They connect their calendar, phone, and inbox once, and the record builds itself from then on. What they get back is finished work: the transcript filed, the next step captured, the follow-up drafted.
Does it coach reps live, during the call?
No, and that's deliberate. Live prompting solves a rep's next ten seconds. FrontRace is built for the person who owns the number: what actually happened across every deal this week, which ones are slipping and why, and what to do about it before the quarter closes. Coaching comes from the record — this morning's best moments, sorted by score, with the evidence behind each one.
What does it connect to?
Salesforce, HubSpot, Close, Gmail, Outlook, Zoom, Teams, Slack, and 20+ more — calendars, phone systems, and inboxes. If your team already uses it to talk to customers, it's likely already covered. Ask on the demo and we'll confirm your stack.
How long until it's useful?
The record starts building the day you connect. The first Monday briefing, the first gone-quiet flag, and the first "what changed in commit?" answer come from your own pipeline, not a sample dataset — usually before the walkthrough ends.
Stop asking reps what happened.
See your own pipeline the way it actually ran. A 30-minute walkthrough is enough to know if this is for you.
Book a demo