FrontRace was built with a clear purpose: help leaders unlock the true drivers of success.
We believe that great outcomes don’t come from guesswork—they come from clarity. And clarity starts with understanding how work actually happens. At FrontRace, we bring together your team’s real activity data, connect it across systems, and apply powerful AI to reveal what’s working, what’s not, and what to do next.
We’ve led teams, built companies, and felt the frustration of too many systems, too much noise, and not enough insight. That’s why we created FrontRace—not as another tool, but as a lens. A simple way to see what drives performance and how to scale it with precision.
This is the future of AI transformation: grounded in truth, built on your data, and tailored to how your company actually works.
Welcome to FrontRace. Let’s win smarter.
Our Team
Jeff Rubenstein is a seasoned and successful entrepreneur, technology innovator, and attorney with a track record of turning big ideas into thriving businesses. He founded SmartProcure (now GovSpend) to bring transparency and intelligence to government purchasing—helping more than 25,000 local, state, and federal agencies make better procurement decisions. Prior to that, he launched Advanced Public Safety, creator of Virtual Partner™, a breakthrough tool that improved officer safety and efficiency in the field. Jeff has founded and scaled multiple companies to acquisition, served in executive roles at public tech firms, and holds several software patents.
Behind the Bio
A Florida native and lifelong public servant, Jeff continues to serve as a reserve law enforcement officer in Highland Beach. He lives in Boca Raton and is passionate about public safety, civic tech, and empowering the people behind both.
Jack Siney is a serial entrepreneur and veteran sales leader with a proven track record of building high-performing teams and scaling companies. He began his career negotiating contracts for the U.S. Navy’s Blue Angels program and has founded seven companies, led sales teams of 100+ reps, and closed over $500 million in sales. Jack has been featured in Forbes, Entrepreneur, and CNBC, and was named one of America’s Top 25 Inspirational Leaders.
Behind the Bio
Jack is married with two kids, three grandkids, and a lifelong passion for sports (specifically biased toward the Baltimore Ravens). He splits his time between Maryland, Florida & Texas — and still bumps old-school hip-hop every chance he gets.
Samuel Greene is a proven technology executive and entrepreneur with a passion for building innovative products and high-performing teams. As CTO and cofounder of GovSpend (formerly SmartProcure), he helped grow the company from idea to scale—leading product strategy, writing core architecture, and overseeing operations across nine divisions. With nearly 20 years of experience spanning early-stage startups to enterprise environments, Sam is known for solving complex problems with elegant, scalable solutions and driving impact through relentless execution.
Behind the Bio
Sam earned his bachelor’s degree at 17 and holds a master’s in creative AI. He’s a builder at heart—equally comfortable shipping code or mentoring team leads. A strong believer in open source and bold ideas, Sam fosters cultures of curiosity, creativity, and long-term loyalty.
Brit Gwaltney is a hands-on engineering leader and serial entrepreneur with expertise in full-stack development, cloud integration, and advanced data analytics. Starting his career in accounting and data analysis, he built a strong foundation in interpreting complex data to drive intelligent, results-oriented outcomes. Brit is known for architecting scalable, secure systems and leading high-performing teams through complex technical challenges.
Behind the Bio
A dedicated parent of four who balances his passion for engineering with family life. A lifelong builder and problem-solver, he enjoys coaching youth activities, spending time outdoors, and staying current with the latest tech trends. He brings curiosity, energy, and care to everything he does
Molly Fracasso has a knack for joining companies just before they take off. Prior to joining FrontRace, she spearheaded the NYC market for The Home Edit, turning it into the brand’s top-performing region. Her roles have always included serving as the main point of contact for clients ranging from A-list celebrities to executives at powerhouse companies like Microsoft and Ford. Known for exceeding client expectations and building relationships that turn high standards into lasting loyalty, Molly’s work has been featured on Netflix’s Get Organized with The Home Edit, Better Homes & Gardens, and Vogue.
Behind the Bio
Molly recently swapped the fast pace of NYC and Miami for life in Charlotte with her husband and their Cavapoo. A total foodie and wellness enthusiast, she’s always hunting for the best new spot to eat — and believes great ideas come from a clear mind & a well-organized calendar.