How it works

Growing revenue isn’t just about working harder—it’s about working smarter. Without clear insights, teams waste time on ineffective strategies, chasing deals that won’t close, and missing high-value opportunities. FrontRace eliminates the guesswork by analyzing real data to pinpoint what drives revenue. Identify which activities lead to success, which deals have the highest probability of closing, and where your team should focus their efforts. With FrontRace, you get a proven, repeatable formula for increasing sales and scaling growth efficiently. (Sales, Management, Enablement, Operations, Finance)

Your tools may be great on their own, but relying on a single system for answers means missing the bigger picture. Sifting through data across different platforms is time-consuming and incomplete. FrontRace connects the dots, showing how tools interact and delivering comprehensive reports—so you get the full view needed for better decisions and process improvement. (Sales, Marketing, Outreach, Management, Enablement, Analyst, Operations)

Success isn’t one-dimensional—it’s a combination of tools, people, processes, cadence, and content. Manually sorting through these factors leads to guesswork. FrontRace delivers a proven path to success, using your data to reveal what truly works and where to improve—instantly. (Sales, Marketing, Outreach, Management, Enablement, Operations)

CRM reporting can be one of the most complex tasks, even for the most optimized organizations—and it only captures a piece of the bigger picture. Manually pulling data from multiple tools, cleaning it, and trying to make sense of it all is inefficient and incomplete. FrontRace automates this entire process, unifying your data and delivering accurate, actionable insights from every tool. This allows your team to focus on what matters most: strategy and growth. (sales, marketing, outreach, management, HR, enablement, analysts, operations, and finance)

FrontRace isn’t about eliminating tools or systems—it’s about connecting them all and understanding how they work together. FrontRace helps you see which tools are actually driving success, time and time again, within your process. Rather than adding more tools blindly, FrontRace connects everything and shows you how each piece fits together, so you can make smarter decisions and focus on what really moves the needle. (Sales, marketing, management, enablement, operations)

Leaders often know who’s leading the pack, but the real question is: what are they doing differently to stay ahead? Stop guessing. FrontRace reveals the specific actions and behaviors driving your top performer’s success, so you can replicate those results across your entire team. (Sales, management, enablement)

Standard activity metrics only scratch the surface. This isn’t about micromanaging—it’s about truly understanding your team’s workday so you can better support them. FrontRace shows where time is being lost, where automation can help, and how workflows impact results. Identify who’s overworked or underutilized, spot coaching opportunities, and make improvements that drive real success. (Management, HR)

Slow decisions stall progress. FrontRace delivers real-time insights, helping you spot trends and issues before they become roadblocks. No more waiting on reports or reacting too late—stay ahead, make impactful choices, and keep your team moving forward. (Sales, management, operations)

With FrontRace, you get real-time alerts on high-stakes opportunities, helping you identify stalled deals before they slip through the cracks. Customize your filters to highlight opportunities that haven’t been touched, leaving money on the table. See which deals have the best chance of closing, which fit your ICP, and how long they’ve been open—so you can prioritize and take action quickly. (sales, enablement, management) 

With FrontRace, you can break down conversion rates by team, department, ICP, date range, and more—giving you a clear view of what's working and where improvements are needed. The more you understand, the more opportunities you can seize to drive better results and grow revenue. (Sales)

Every month, there’s a new tool promising to make your team more successful, more efficient, and more effective. But are these tools truly delivering on that promise? Chances are, you don’t really know—because, honestly, neither did we. That’s why FrontRace lets you compare performance before and after implementation. See how deals using these tools perform compared to those that don’t. You might start noticing trends that could lead to smarter, more cost-effective decisions. (sales, enablement, management, operations, finance)

Stop wasting time and resources on dead-end leads. With FrontRace, you can instantly identify which opportunities match your ICP, spot leads that are losing momentum, and help your team understand where to place their time and focus for maximum impact. (Sales, enablement, management)

Ensure your team is focusing on accounts that drive the most revenue, not those that drain time without delivering results. FrontRace helps you identify when your top revenue clients are taking up more time than they’re worth, allowing you to prioritize efforts on the accounts that truly matter. (Sales, Management, Finance)

We ask people to perform like the best, but rarely show them what success looks like—because often, we don’t know ourselves. In today’s world, it’s harder than ever to guide teams toward consistent performance. We expect high-level results without providing a clear path. FrontRace gives you that roadmap—clear, actionable insights that highlight the behaviors, actions, and strategies that drive success. (sales, enablement, management)